In this episode of the Branding Your Business podcast, Praise Santos McKenna unpacks an often-overlooked part of branding—sound. Yup, that’s right, we’re double tapping into how brand sound shapes connection, memory, and even brand trust. From the unexpected White Lotus theme switch-up to the magic behind Netflix's “ta-dum,” we talk about how sound helps brands stick in our brains and our hearts. Plus, we explore how to evolve your brand’s identity without losing what already works. Whether you're a creator, small business owner, or building a personal brand, this episode helps you think beyond visuals and start designing for the full sensory experience.
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