What do international conflict mediation and brand strategy have in common? According to brand visibility expert Chloé Nwangwu—everything. In this episode, Praise Santos McKenna sits down with Chloé to explore how being under-recognized isn’t just a feeling—it’s systemic. From cognitive biases like the "reciprocity gap" to the difference between differentiation and distinction, Chloé breaks down the psychology of brand visibility, especially for brands often left out of the conversation. If you're a small business owner, creative, or underdog with something powerful to say, this episode gives you the mindset and tools to finally be seen.

Resources mentioned by The Brand Scientist

Connect with Chloé:

https://www.nobiworks.com/nerdlist

https://www.nobiworks.com/codex/winning-the-mind-war

https://www.linkedin.com/in/nwangwu/

https://www.instagram.com/nobiworks/

Learn more about Brand Coaching over at ⁠⁠⁠⁠⁠⁠⁠⁠comeplum.com⁠⁠⁠⁠⁠⁠⁠⁠

(pro tip: mention this podcast and get some cool perks!)

Connect with Praise:

⁠⁠⁠⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠@brandingyourbusinesspodcast⁠⁠⁠⁠⁠