From pumpkin spice everything to twinkling holiday lights, seasonal décor is more than just decoration-it’s psychology at work. In this episode, we explore why people spend big on items that only come out once a year and how brands use nostalgia, tradition, and social influence to drive those purchases.

We’ll break down the emotional triggers behind seasonal shopping, the role of scarcity and FOMO, and why decking the halls feels so satisfying.

If you’ve ever wondered why the urge to refresh your home hits hardest around the holidays, this episode unwraps the science (and strategy) behind it.