For Millennials, being called “cringe” isn’t an insult, it’s a badge of honor. Unlike previous generations who chased “cool,” Millennials embrace awkwardness, nostalgia, and self-deprecating humor. But why?

In this episode, we explore the psychology and cultural shifts that made Millennials comfortable with cringe. From the rise of internet culture to breaking away from perfectionist branding, we’ll compare generational attitudes toward authenticity, image, and identity.

If you’ve ever wondered why Millennials proudly belt out 2000s pop hits or post self-aware memes, this episode breaks down what it says about branding, culture, and consumer behavior.