Why do we trust and spend money on celebrity-owned businesses? It’s more than just fame-it’s psychology, social influence, and emotional connection at work. In this episode, we break down the hidden factors that make celebrity-backed brands so appealing, from parasocial relationships to the status boost that comes with buying in.Whether it’s skincare or fashion lines, we’ll uncover how stars turn their influence into thriving businesses-and why so many can’t resist.