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Branding over Wine
Brandingmag
14 episodes
9 months ago

Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.


Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.


Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.


FOLLOW us on social:

LinkedIn: https://www.linkedin.com/company/brandingmag/

Instagram: https://www.instagram.com/branding.mag/

Twitter: https://twitter.com/brandingmag




Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
Management
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All content for Branding over Wine is the property of Brandingmag and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.


Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.


Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.


FOLLOW us on social:

LinkedIn: https://www.linkedin.com/company/brandingmag/

Instagram: https://www.instagram.com/branding.mag/

Twitter: https://twitter.com/brandingmag




Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Management
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What Is Foresight and What Is Its Function for the Brand?
Branding over Wine
39 minutes 37 seconds
3 years ago
What Is Foresight and What Is Its Function for the Brand?

“How could your business build a strategy, a plan, or even a product to help you prepare for how those consumer needs might be met in that distant future?”


Mars Wrigley’s Joanna Lepore peeks into the future through foresight – a careful combination of creativity and science, that mixes strategy, marketing, and insights – to imagine relevant and objective outlooks for her organization:


  • What foresight is and how it complements other inside functions;
  • How foresight looks at business models;
  • Methodologies and the 3 phases of foresight;
  • Examples from Mars Wrigley brands and the new M&M's Munchums;


“It [foresight] delivers you provocation, exploration, tools, and methodologies to make your existing strategy or plan more robust.” 

— Joanna Lepore





Hosted on Acast. See acast.com/privacy for more information.

Branding over Wine

Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.


Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.


Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.


FOLLOW us on social:

LinkedIn: https://www.linkedin.com/company/brandingmag/

Instagram: https://www.instagram.com/branding.mag/

Twitter: https://twitter.com/brandingmag




Hosted on Acast. See acast.com/privacy for more information.