Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.
Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.
Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.
FOLLOW us on social:
LinkedIn: https://www.linkedin.com/company/brandingmag/
Instagram: https://www.instagram.com/branding.mag/
Twitter: https://twitter.com/brandingmag
Hosted on Acast. See acast.com/privacy for more information.
Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.
Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.
Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.
FOLLOW us on social:
LinkedIn: https://www.linkedin.com/company/brandingmag/
Instagram: https://www.instagram.com/branding.mag/
Twitter: https://twitter.com/brandingmag
Hosted on Acast. See acast.com/privacy for more information.
“Why aren’t they eating our products every day?” – Ingeborg Blaauw, Aviko’s intl. marketing manager, explains how the brand surpassed $1Billion by adding more value to the most generic of products – the potato. A case study on over a decade of outstanding marketing work:
“Bananas and apples are different but we eat them in the same way.” — Ingeborg Blaauw
Listen now if you want to give more meaning and value to consumer products and see how you can make your brand a greater part of consumers' life.
Hosted on Acast. See acast.com/privacy for more information.
