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Branding over Wine
Brandingmag
14 episodes
9 months ago

Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.


Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.


Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.


FOLLOW us on social:

LinkedIn: https://www.linkedin.com/company/brandingmag/

Instagram: https://www.instagram.com/branding.mag/

Twitter: https://twitter.com/brandingmag




Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
Management
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All content for Branding over Wine is the property of Brandingmag and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.


Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.


Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.


FOLLOW us on social:

LinkedIn: https://www.linkedin.com/company/brandingmag/

Instagram: https://www.instagram.com/branding.mag/

Twitter: https://twitter.com/brandingmag




Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Management
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How to Build a Meaningful Power Brand
Branding over Wine
34 minutes 18 seconds
2 years ago
How to Build a Meaningful Power Brand

“Strong brands are not made by accident. They are made by design.” – Kris Michiels


Listen to Unilever’s brand, marketing, and communication director, Kris Michiels, on how strong brands are created. He argues that the essence of our job as brand leaders and marketeers is strengthening brands from the core – and he suggests how you can start, diving into: 

  • Kantar’s Brand Power model
  • Unilever’s new marketing philosophy
  • The best approach to data 
  • The correlation between purpose, brand power, and brand growth
  • Hellmann’s – should a mayonnaise product have a brand purpose?


Hosted on Acast. See acast.com/privacy for more information.

Branding over Wine

Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.


Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.


Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.


FOLLOW us on social:

LinkedIn: https://www.linkedin.com/company/brandingmag/

Instagram: https://www.instagram.com/branding.mag/

Twitter: https://twitter.com/brandingmag




Hosted on Acast. See acast.com/privacy for more information.