Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.
Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.
Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.
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Hosted on Acast. See acast.com/privacy for more information.
Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.
Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.
Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.
FOLLOW us on social:
LinkedIn: https://www.linkedin.com/company/brandingmag/
Instagram: https://www.instagram.com/branding.mag/
Twitter: https://twitter.com/brandingmag
Hosted on Acast. See acast.com/privacy for more information.
“We often categorize our worlds as B2B or B2C. To cut to the center, we should say that all the work we’re doing is really B2H–business to human. If you put the human being in the center, suddenly you have an organizing principle to say, ‘How do I create a connection with the human on the other side of this? How do I surprise and delight, and even build community?’” – Jim Misener
As technology becomes increasingly ‘invisible’ and internal within products, brands create the contours that allow us to connect and understand those products. In this Branding Over Wine podcast episode, Jim Misener, president at the agency 50,000feet, reminds us that the genesis of brands was to help people move through the world. And as our world trends towards tech, brands will play a vital role in helping us navigate and understand it.
Branding for technology doesn’t mean putting it over people. Whether for B2B or B2C, brands function as a means to connect people to products. In that sense, no matter your brand, it’s all B2H. Listen to this conversation to learn more about how to keep humans at the center of your technology branding.
Hosted on Acast. See acast.com/privacy for more information.