Annie's is an American organic food company and strategy consultant Kathy Guzmán Galloway's favourite brand. Among the brash primary colours of the central aisle, Annie's softer tones always stood out to Kathy. As a mum, she also appreciated that their products didn't sacrifice health in pursuit of convenience. This is a story of brand distinctiveness, bunnies and macaroni cheese.
EPISODE TRANSCRIPT: www.pilgrimage.design/9-annie
Kathy's LinkedIn: www.linkedin.com/in/kathygalloway
What is this podcast?
Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. I help Christian entrepreneurs clarify and communicate their mission through branding.
My website: www.pilgrimage.design
Final thing (I promise)!
I'd love for you to check out my newsletter at the crossroads between Christianity and design: pilgrimagedesign.substack.com
