Can one brewery do it all? Jeremy Pryes says no, and that’s why he launched Idyll Forest alongside Pryes Brewing. 🍒🍻

In this episode, we explore how Jeremy built two totally different beer brands to serve two distinct audiences, one consistent and reliable, the other wild, funky, and flavour-first.

We cover:
– The world of lambic, bottle conditioning, and terroir-driven brewing
– Why Idyll Forest leans into artistry, chaos, and exploration
– How Pryes Brewing stays steady, accessible, and scalable
– When (and why) to separate your beer brands
– What it takes to grow two brands without losing your mind

👉 If you’re thinking about expanding your product range or launching a side brand, this episode will make you rethink your strategy.