Peach lager. Mango pale. Raspberry radler. Fruity beers are everywhere in 2025, and buyers are taking notice. 🍑🍻

This week, beer buyer Nathan Morrow (Venus / Tesco/ Booker Group) returns to share why flavour-first brews are dominating the taps, and what breweries should be planning next.

We cover:
– Why moderation and bold flavour are driving sales
– What beer styles actually work commercially
– What buyers are really looking for in 2025
– Which trends are just noise,and which ones will stick

👉 Whether you're brewing a fruited lager or planning next year’s range, this episode is full of practical, real-world insight from the other side of the table.