Most breweries focus only on drinkers. But the real decision-makers? They’re often the gatekeepers who decide if your beer ever reaches a glass. 🍺🔑

In this bonus live episode, recorded for the On a Plate Growth community, I share why breweries must look beyond consumers and start tailoring their branding, messaging, and strategy to the people who control access to their market.

You’ll learn:
– Why drinkers aren’t always your most important audience– How to identify the gatekeepers that shape your sales– The Pick a lane Principle: 1 goal, 1 audience, total focus– Practical ways to pitch and position to the right people– Real brewery examples that grew by targeting gatekeepers

👉 If you want to sell more beer and sharpen your focus, this episode will show you how to think beyond the drinker.

🎧 Listen now on Spotify, Apple Podcasts, or Amazon Music.