Sampling isn’t just a giveaway, it’s a growth lever. 🍻

In this episode, I sit down with Richard Lloyd Williams from Flavou Sampling to share a proven playbook for breweries that want to turn tasters into paying customers.

We cover:
– Live, in-home, and digital sampling explained– How to target key moments (like train-to-festival or trim-to-pub)– Messaging that works in venues to drive trial– Why barbershops and salons deliver surprising results– A simple measurement stack: QR survey + cash prize = clean data– Proof it pays: 30% claimed purchase and 2.7:1 ROI– How to start this week with just one case, one partner, and one goal

👉 If you want to boost trial, track results, and sell more beer, this episode gives you everything you need to start sampling smarter.

🎧 Listen now on Spotify, Apple Podcasts, or Amazon Music—and let me know what you’ll test first.