Think PR is just for big breweries? Think again. 📢🍺

PR is one of the most powerful tools indie breweries can use to build awareness, trust, and sales—without huge budgets.

In this episode, I’m joined by global PR consultant AilsaCargill, who has worked with drinks brands worldwide, to break down what PR really means, why breweries need it, and how to start building visibility that lasts.

You’ll learn:
– The difference between press relations and public relations– How to map your PR stories across the year– Why great photography is non-negotiable– How PR, marketing, and sales work together to drive growth

👉 If you’ve ever thought PR was too complicated, too expensive, or “not for you,” this episode will change your mind.

🎧 Listen now on Spotify, Apple Podcasts, or Amazon Music, and start building PR that makes your brewery remembered, not just seen.