Can cask beer stay classic and connect with a new generation of drinkers? Absolutely, if you get the branding right. 🍺✨

In this episode, I chat with brewery marketing consultant Harriet Kelly (Northern Monk, Brewgooder, Salt, Ossett) about how to reposition cask beer without losing its soul.

We explore:
– How to attract younger drinkers without alienating loyal fans
– Rebranding strategies that respect tradition and boost relevance
– Small fixes with big impact, like better pump clips and taproom tools
– Why briefing before brewing can transform your range
– What defines a premium cask brand in today’s market
– How visual and tone consistency builds trust across your lineup

👉 If you brew, sell, or love cask, this episode will help you future-proof your brewery, without losing what makes you special.