How do you build a cult beer brand by doing everything differently? Just ask Mash Gang. 😈🍻

In this episode, I chat with Jordan Childs, founder of the rule-breaking, alcohol-free brand that turned chaos into community and built a following by being proudly weird, bold, and unapologetically itself.

We cover:
– How Mash Gang went from pandemic side project to cult sensation
– Why niching hard builds real loyalty
– How internal values drive standout creative decisions
– Why being weird isn’t risky, it’s smart strategy
– What big brands can learn from small, scrappy ones

👉 If you’re a brewery founder, brand builder, or just ready to think beyond the drinker—this episode’s your blueprint for breaking the mould.