What happens when your love of retro gaming becomes the heart of a beer brand? 🎮🍻

In this episode, I chat with Andy Parker, founder of Elusive Brewing, about how 8-bit pixel art, video game nostalgia, and community connection turned a small brewery into a cult favourite in the UK beer scene.

We explore:
– How to turn a passion project into a powerful brand
– Why Elusive’s artwork drives both engagement and sales
– How naming, design, and storytelling help cut through shelf noise
– What happens when you stay true to your niche—and double down on it

👉 Whether you’re a brewer, a gamer, or just want to build a brand that actually means something, this one’s packed with inspiration and practical takeaways.