The perception of the Detroit Lions have totally changed over the course of the last few years, and they didn't have to change the logo or make any tweaks to the colors etc.
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The perception of the Detroit Lions have totally changed over the course of the last few years, and they didn't have to change the logo or make any tweaks to the colors etc.
The Psychology Behind Brand Love with Dr. Aaron Ahuvia | Ep 64
Branding Deep Dive with Ahmed Cheema
41 minutes
2 years ago
The Psychology Behind Brand Love with Dr. Aaron Ahuvia | Ep 64
Today we’re talking to Dr. Aaron Ahuvia. Dr. Ahuvia is the brand love guy. He’s is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and a popular keynote speaker. He is the world’s leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His book, The Things We Love, explains the psychology behind brand love, and it has been named by Amazon as one of the best 20 business books for 2022. D...
Branding Deep Dive with Ahmed Cheema
The perception of the Detroit Lions have totally changed over the course of the last few years, and they didn't have to change the logo or make any tweaks to the colors etc.
