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Branding Conference
Branding Conference
9 episodes
2 days ago
In its jubilee edition, the Branding Conference transforms into a series of webinars and podcast episodes. The global pandemic has brought many questions to all of us: what kind of economic crisis is ahead of us, what kind of life awaits us, how consumers will behave, how habits will change? These are questions asked by industry experts, every day.
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Marketing
Business
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All content for Branding Conference is the property of Branding Conference and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In its jubilee edition, the Branding Conference transforms into a series of webinars and podcast episodes. The global pandemic has brought many questions to all of us: what kind of economic crisis is ahead of us, what kind of life awaits us, how consumers will behave, how habits will change? These are questions asked by industry experts, every day.
Show more...
Marketing
Business
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Žarko Sakan / Meaningless brands stay meaningless in crisis
Branding Conference
28 minutes 6 seconds
4 years ago
Žarko Sakan / Meaningless brands stay meaningless in crisis

Each person gets several opportunities in life when they can reconsider the purpose of their existence. Brands should do the same. How is the purpose of a brand seen so clearly during a crisis?

Branding Conference
In its jubilee edition, the Branding Conference transforms into a series of webinars and podcast episodes. The global pandemic has brought many questions to all of us: what kind of economic crisis is ahead of us, what kind of life awaits us, how consumers will behave, how habits will change? These are questions asked by industry experts, every day.