Welcome to the first-ever episode of On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we specialise in building brands and websites for purpose-led businesses, charities, and impact startups. In this debut episode, we dive deep into the heart of what we do: branding.

Many people think branding is just about having a logo, some colours, and a nice font. While those elements are important, they are just a small part of a much bigger picture. True branding is about creating an entire experience for your customer, encompassing your philosophy, values, and the way you make your customers feel.

We'll explore what branding really means, including:

1. Purpose: Defining your brand’s mission and the story behind it.
2. Positioning: Identifying where your brand sits in the market and what makes it unique.
3. Identity: Crafting the visual and written elements that represent your brand.
4. Perception: Understanding and shaping how your audience perceives you.
5. Promotion: Effectively getting your brand out there and maintaining consistency across all channels.
6. Investing: Why investing in professional branding is foundational to your business.

By the end of this episode, you'll understand why investing in professional branding is crucial for attracting the right audience and building a loyal customer base. Whether you're just starting out or looking to refresh your existing brand, this episode will provide valuable insights and practical tips to help you stand out from the competition.

Tune in to discover the six steps to branding success and why a strong brand is the foundation of any successful business. Don’t forget to leave a review and share this episode with anyone who might find it helpful!

You can contact Emily at hello@twoshoescreative.co.uk

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