The truth behind Jaguar's rebrand: Why Jaguar's new brand identity and promo is sparking backlash

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Branding and website tips: On Purpose with Emily Jones

Two Shoes Creative

9 episodes

5 days ago

Welcome to On Purpose, the podcast dedicated to breaking down the fundamentals of building purpose-led brands. Hosted by Emily Jones, Founder of Two Shoes Creative, this bi-weekly show is your go-to resource for learning the essentials of creating impactful branding, websites, and marketing strategies. Every fortnight, Emily delivers bite-size episodes packed with practical guidance, key branding principles, and real-world examples designed to attract your dream audience and make a positive impact. Whether you're an experienced entrepreneur or just starting out, On Purpose is here to help you

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The truth behind Jaguar's rebrand: Why Jaguar's new brand identity and promo is sparking backlash

Branding and website tips: On Purpose with Emily Jones

23 minutes 24 seconds

11 months ago

The truth behind Jaguar's rebrand: Why Jaguar's new brand identity and promo is sparking backlash

Jaguar's recent rebrand has sparked widespread debate and controversy. But what's really behind this bold move by the iconic British brand? Join me as I take a deep dive into the strategy, visuals, and implications of Jaguar's reinvention.In this episode:0:00 – Introduction and overview of Jaguar's rebrand01:32 – Reasons behind Jaguar's rebrand08:19 – Visual elements of the rebrand15:10 – Go woke and go broke" debate19:00 – Risks and rewards of rebranding20:00 – Emily's final verdict on Jaguar's rebrandReferences and sources:Car sales: https://www.thecarexpert.co.uk/2024-half-year-report-a-disaster-for-private-new-car-sales/

Jaguar sales: https://www.goodcarbadcar.net/jaguar-europe-sales-figures/

UK Gov ZEV law: https://www.gov.uk/government/news/pathway-for-zero-emission-vehicle-transition-by-2035-becomes-law

Car buyers demographics: https://www.greencarcongress.com/2019/11/20191112-sivak.html

Car buyer preferences: https://www.motortrader.com/motor-trader-news/automotive-news/nfda-consumer-attitude-survey-highlights-ev-concerns-12-08-2024

JLR Reimagine strategy: https://www.jaguarlandrover.com/reimagine https://investors.tatamotors.com/financials/76-ar-html/pdf/strategic-roadmap-JLR.pdf Looking for help with building an impactful brand identity? ⁠⁠Click here to book a FREE consultation⁠⁠

https://twoshoescreative.co.uk/book-a-call/extended-consultation

or contact Emily at hello@twoshoescreative.co.uk Connect on ⁠⁠Instagram⁠⁠: https://instagram.com/twoshoescreative

Connect on ⁠⁠LinkedIn⁠⁠: https://www.linkedin.com/in/emilyjonesdesign/

⁠⁠Click here to find out more about Two Shoes Creative ⁠https://twoshoescreative.co.uk/