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Branding and website tips: On Purpose with Emily Jones
Two Shoes Creative
9 episodes
5 days ago
Welcome to On Purpose, the podcast dedicated to breaking down the fundamentals of building purpose-led brands. Hosted by Emily Jones, Founder of Two Shoes Creative, this bi-weekly show is your go-to resource for learning the essentials of creating impactful branding, websites, and marketing strategies. Every fortnight, Emily delivers bite-size episodes packed with practical guidance, key branding principles, and real-world examples designed to attract your dream audience and make a positive impact. Whether you're an experienced entrepreneur or just starting out, On Purpose is here to help you
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Marketing
Business
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All content for Branding and website tips: On Purpose with Emily Jones is the property of Two Shoes Creative and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to On Purpose, the podcast dedicated to breaking down the fundamentals of building purpose-led brands. Hosted by Emily Jones, Founder of Two Shoes Creative, this bi-weekly show is your go-to resource for learning the essentials of creating impactful branding, websites, and marketing strategies. Every fortnight, Emily delivers bite-size episodes packed with practical guidance, key branding principles, and real-world examples designed to attract your dream audience and make a positive impact. Whether you're an experienced entrepreneur or just starting out, On Purpose is here to help you
Show more...
Marketing
Business
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How to boost your website's conversion rate
Branding and website tips: On Purpose with Emily Jones
5 minutes 46 seconds
1 year ago
How to boost your website's conversion rate

Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we specialize in creating brands and websites for purpose-led businesses, charities, and impact startups. In today’s episode, we’re diving into a key topic for e-commerce businesses: conversion rates. If you’re wondering how to get more sales from your website, this episode is for you!


We’ll cover:


1. Understanding Conversion Rates: What they are and how to calculate them.

2. Industry Benchmarks: How your website’s performance stacks up against the averages.

3. Improving Your Conversion Rate: Three powerful ways to boost conversions:

  • Attracting the right audience to your site.
  • Optimising the customer journey to make it smooth and simple.
  • Increasing your average order value without increasing traffic.


By the end of this episode, you’ll have actionable tips for improving your e-commerce conversion rate and driving more sales. Whether it’s streamlining your checkout process or highlighting popular products, small changes can have a big impact.


Ready to improve your conversion rates and grow your business?

Click the link https://twoshoescreative.co.uk/contact/ to book a free consultation call with me, where we’ll discuss how to optimise your website for better sales.


If you enjoyed this episode, don’t forget to leave a review and share it with someone who might benefit too.

Branding and website tips: On Purpose with Emily Jones
Welcome to On Purpose, the podcast dedicated to breaking down the fundamentals of building purpose-led brands. Hosted by Emily Jones, Founder of Two Shoes Creative, this bi-weekly show is your go-to resource for learning the essentials of creating impactful branding, websites, and marketing strategies. Every fortnight, Emily delivers bite-size episodes packed with practical guidance, key branding principles, and real-world examples designed to attract your dream audience and make a positive impact. Whether you're an experienced entrepreneur or just starting out, On Purpose is here to help you