Welcome back to On Purpose! I'm Emily, the Founder of Two Shoes Creative, where we specialise in building brands for purpose-led businesses, impact startups, and charities. Did you know it only takes 1/10 of a second for someone to make a judgment about your brand? That's why having a strong brand visual identity is crucial for making the right first impression.
In this episode, we’ll dive into the essential elements of brand visual identity and how to create one that truly represents your business. We’ll cover:
The Importance of Your Logo: Why your logo is more than just a symbol—it’s the face of your brand
Choosing the Right Colors: How colour palettes can evoke different emotions and what that means for your brand.
Typography: Understanding how font choices impact the perception of your brand and the different types of fonts to consider.
Graphic Elements: Using shapes, icons, and illustrations to add personality and depth to your brand.
Photography and Video: Creating visual content that resonates with your audience and aligns with your brand style.
We’ll also discuss how to tie all these elements together into a cohesive brand guidelines document, ensuring consistency across all your marketing materials. A strong visual identity not only makes your brand more memorable but also helps you stand out from the competition and attract more clients.
If you're ready to build an authentic brand visual identity that truly represents your business, get in touch with me at Two Shoes Creative. Click the link below to book a free discovery call and let’s see how we can help your brand grow.
Tune in and learn how to make your brand visually compelling and instantly recognisable. If you enjoyed this episode, please leave a review and share it with someone who would love it too!
You can contact Emily at hello@twoshoescreative.co.uk
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Produced and edited by Bloody Vegans Productions
