In this episode, we dive into essential branding strategies for business owners. You'll learn why having just a logo isn't enough to build a memorable brand and how to use storytelling to create meaningful connections with your audience. We explore the importance of having a strong brand foundation—clarifying your mission, values, and target market—so you can make intentional design choices that drive results. This episode will help you understand how to turn your brand identity into a tool for lasting customer relationships and business growth.
Get to know Shirls - here is her intro:
Hello! I'm Shirley D'Mello, but most people know me as Shirls. I proudly am a brand designer and the founder of BY SHIRLS, an innovative online branding studio currently based in Dubai, with a clientele across the globe! I have both a BA and MA in Fashion Design, where my journey seamlessly transitioned into the world of branding. I specialise in creating distinctive brand identities for lifestyle-based businesses, ranging from fashion and F&B to creative enterprises.TikTok and Instagram have contributed to the growth and global reach of my studio, with over 50+ clients across 10 countries. I believe in making branding approachable and fun, and I achieve this through engaging video content where I not only share my design process and insights but also inject a touch of sarcastic humour! I'm looking for something more challenging in the next phase of my career where TikTok still plays a pivotal role and I'm sure I can bring my own personality and fun to TikTok's team :D
Connect with Shirls 👇🏼
Click here to connect on Instagram
Click here to connect on TikTok