In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing. About the gu...
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In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing. About the gu...
How Webflow's Growth VP Mixes Creativity With Data-Driven (and Predicts Consumer Actions with 85% Confidence) ft. Josh Grant
Brandformance
39 minutes
1 month ago
How Webflow's Growth VP Mixes Creativity With Data-Driven (and Predicts Consumer Actions with 85% Confidence) ft. Josh Grant
In this episode of The Marketing Scientists Podcast, Josh Grant, VP of Growth at Webflow, shares his winning formula for the art and science of growth. He explains how AI is leveling the playing field and making creativity a key differentiator, as brand provides significant leverage beyond what efficiency-focused experimentation alone can achieve. But he also advocates for data-driven strategies and understanding the "why" behind successful initiatives—including how Affirm's "next best action...
Brandformance
In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courageous marketer. He explains how a risk-taker mindset helped Gong supercharge its growth from startup to a brand trusted by half the Fortune 10. Ledergor pulls back the curtain on the strategy behind Gong’s first Super Bowl ad, the surprising reason women often excel in sales, and how psychological safety fuels truly fearless marketing. About the gu...
