Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)
11 episodes
1 week ago
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.
It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.
Why the Name "Branded WOR(L)DS"?
The title is a deliberate play on words:
• "Branded Worlds" represents the global universe of branding, design, and communication.
• "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding.
This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.
All content for BRANDED WOR(L)DS is the property of Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe) and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.
It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.
Why the Name "Branded WOR(L)DS"?
The title is a deliberate play on words:
• "Branded Worlds" represents the global universe of branding, design, and communication.
• "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding.
This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.
Wearing the Brand – How Joel Strömberg and Berkeley Redefine Corporate Fashion Across Cultures
BRANDED WOR(L)DS
42 minutes 35 seconds
4 months ago
Wearing the Brand – How Joel Strömberg and Berkeley Redefine Corporate Fashion Across Cultures
Joel Strömberg is Partner and Deputy CEO of the Swedish corporate fashion brand Berkeley. While usually leading operations from Gothenburg, he’s currently on a business trip in New York – right in the heart of one of the world’s most influential fashion and branding capitals. In this episode of Branded Wor(l)ds, we explore the global transformation of corporate fashion, the cultural dynamics behind branded apparel, and why what we wear at work says more about our brand than ever before.
BRANDED WOR(L)DS
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.
It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.
Why the Name "Branded WOR(L)DS"?
The title is a deliberate play on words:
• "Branded Worlds" represents the global universe of branding, design, and communication.
• "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding.
This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.
