Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)
11 episodes
1 week ago
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.
It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.
Why the Name "Branded WOR(L)DS"?
The title is a deliberate play on words:
• "Branded Worlds" represents the global universe of branding, design, and communication.
• "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding.
This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.
All content for BRANDED WOR(L)DS is the property of Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe) and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.
It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.
Why the Name "Branded WOR(L)DS"?
The title is a deliberate play on words:
• "Branded Worlds" represents the global universe of branding, design, and communication.
• "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding.
This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.
Simply Human – How Goldstar Balances Reach, Relevance, and Responsibility
BRANDED WOR(L)DS
27 minutes 7 seconds
2 months ago
Simply Human – How Goldstar Balances Reach, Relevance, and Responsibility
In an industry where efficiency often overshadows empathy, Goldstar takes a different path – one where simplicity is a strategy, and people are at the heart of every decision.
In this episode of Branded Wor(l)ds, we sit down with Heather Smartt, Global Head of Goldstar, to discuss how the brand has built global reach without losing its human touch.
From transparent pricing to meaningful sustainability initiatives, Heather shares how Goldstar blends clarity, connection, and care to create lasting impact – proving that in branding, being felt is just as important as being seen.
BRANDED WOR(L)DS
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.
It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.
Why the Name "Branded WOR(L)DS"?
The title is a deliberate play on words:
• "Branded Worlds" represents the global universe of branding, design, and communication.
• "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding.
This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.
.jpg&w=3840&q=10)
