Think Like a Publisher, Act Like an Agency- Inside the Irish Times Content Studio (E1)

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Branded Content that Works

Stine Holmgaard

3 episodes

1 day ago

The 'Branded Content That Works' show is a biweekly video podcast from the Native Advertising Institute that teaches you how to navigate in the global space of branded content and native advertising and ultimately pitch, sell, create and push out content that generates revenue and delivers ROI. Every episode brings you face-to-face with top creatives and executives from leading brand studios and creative agencies. We unpack the secret sauce behind one of their signature branded content / native advertising campaigns — not just the creative vision, but the sales process, client collaboration, and decision-making moments that turned a pitch into a performance success. Show Host Stine Holmgaard, CGO and Partner at the Native Advertising Institute (Danish, located in Copenhagen) Show Launch: Oct 2025

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Marketing

Business

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Think Like a Publisher, Act Like an Agency- Inside the Irish Times Content Studio (E1)

Branded Content that Works

57 minutes 13 seconds

2 weeks ago

Think Like a Publisher, Act Like an Agency- Inside the Irish Times Content Studio (E1)

Gavin Mcauliffe, Head of Content Studio at The Irish Times Group, takes center stage in this episode. Known as a true force in branded content, Gavin shares his journey from leading commercial creative at RTÉ to building Ireland’s most dynamic content studio.

Dive in for insights on creative leadership, the evolution of branded content, and the story behind an award-winning Sky campaign, plus plenty of industry anecdotes and inspiration for anyone passionate about media and storytelling.