Crafting Compelling Audio: Insights from Lower Street Media (E2)

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Branded Content that Works

Stine Holmgaard

3 episodes

9 hours ago

The 'Branded Content That Works' show is a biweekly video podcast from the Native Advertising Institute that teaches you how to navigate in the global space of branded content and native advertising and ultimately pitch, sell, create and push out content that generates revenue and delivers ROI. Every episode brings you face-to-face with top creatives and executives from leading brand studios and creative agencies. We unpack the secret sauce behind one of their signature branded content / native advertising campaigns — not just the creative vision, but the sales process, client collaboration, and decision-making moments that turned a pitch into a performance success. Show Host Stine Holmgaard, CGO and Partner at the Native Advertising Institute (Danish, located in Copenhagen) Show Launch: Oct 2025

Marketing

Business

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All content for Branded Content that Works is the property of Stine Holmgaard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Crafting Compelling Audio: Insights from Lower Street Media (E2)

Branded Content that Works

38 minutes 49 seconds

2 weeks ago

Crafting Compelling Audio: Insights from Lower Street Media (E2)

In this conversation, Harry Morton, founder of Lower Street Media, discusses the transformative power of podcasting, particularly in the context of branded content. He shares insights on how setbacks can lead to new opportunities, the evolution of podcasting as a medium, and the importance of understanding client needs. The discussion also highlights a successful case study with Boston Consulting Group, showcasing how creative approaches can lead to impactful campaigns. Throughout the conversation, Harry emphasizes the need for brands to be brave and innovative in their podcasting efforts to truly engage audiences.

Chapters

00:00 Turning Setbacks into Opportunities

05:16 The Evolution of Podcasting and Branded Content

10:51 Understanding Client Needs in Podcasting

16:39 Creative Campaigns: A Case Study with BCG

27:44 Lessons Learned and Future Directions

Keywords

podcasting, branded content, audio storytelling, creative campaigns, client collaboration, marketing strategies, podcast agency, audience engagement, content creation, media trends