What is the benefit of going beyond just traditional advertising, and exploring innovative avenues? What are the solutions? What do brands need to consider? Haem and Rebecca speak to Lindsay Wilson, VP Content and Creative at Mediacom to get the agency and client perspective, along with valuable insights on non-traditional advertising. Plus, we discuss puzzles, flyers, and the little things that make our day.

In the Branded Content Conversations podcast, Haem Roy and Rebecca Herr from the Branded Content Marketing Association (BCMA) Canada speak to leaders within the industry about everything related to content, marketing, and advertising, both globally and within the Canadian landscape. Expect honest opinions, pointed questions, expert recommendations and, maybe some fun rapid fires. We invite you to join along in the discussion and share your thoughts, questions, and tell us about the topics you’d like to discuss in the future.