In this episode, we sit down with Meghann McNally, Chief Marketing Officer at Wrench Group, to explore how she’s transforming the home services industry through predictive analytics, local brand empowerment, and a bold growth mindset.

From leading digital disruption in traditionally offline sectors to integrating marketing with data science, Meghann shares her approach to building trust, scaling rapidly, and avoiding “one-size-fits-all” marketing traps.

We dig into how she helped grow Wrench Group’s market share from 73% to 87%, why authentic local storytelling beats corporate polish, and how she balances acquisition, retention, and culture across 27 markets. Whether you're scaling a brand or trying to outpace competitors, this episode is packed with actionable insights on how to lead with both heart and hard numbers.