Inside the Attention Economy: MTV, Build-A-Bear & the Price of Feeling

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BRANDED

Ben Kaplan and TOP Thought Leader

153 episodes

6 days ago

Explore the latest business and brand headlines with insight from the world’s leading experts in marketing, advertising, economics, and finance.

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Explore the latest business and brand headlines with insight from the world’s leading experts in marketing, advertising, economics, and finance.

Marketing

Business

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Inside the Attention Economy: MTV, Build-A-Bear & the Price of Feeling

BRANDED

8 minutes 43 seconds

2 weeks ago

Inside the Attention Economy: MTV, Build-A-Bear & the Price of Feeling

MTV didn’t die — we killed it by scrolling. In this week’s episode of BRANDED Weekly, Ben Kaplan breaks down how nostalgia, dopamine, and brand emotion are reshaping business.
From MTV’s collapse to Build-A-Bear’s 2,000% stock surge, Chili’s viral mozzarella moment, and Michael Jordan’s $70M jet, we explore the one metric that now decides who wins: attention.

The real question? In 2025, how much is your brand’s emotion worth?