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Explore the latest business and brand headlines with insight from the world’s leading experts in marketing, advertising, economics, and finance.
Ferrari Went Electric. Doritos Went Viral. What’s Next?
BRANDED
10 minutes 2 seconds
2 weeks ago
Ferrari Went Electric. Doritos Went Viral. What’s Next?
In 2025, emotion is the business model. From Ferrari’s Apple-designed EV to Doritos’ cheese-pull spectacle — Ben Kaplan breaks down how outrage, nostalgia, and virality became strategy.
BRANDED
Explore the latest business and brand headlines with insight from the world’s leading experts in marketing, advertising, economics, and finance.
