She didn’t build a funnel. She built a memory.
In this episode, we sit down with Sabine Hutchison—a Branded AF superfan turned brand ritualist—who’s been listening since day one, walking with her GPT, and training clarity into her system without realizing it.
She named her bot Ivy.
She thought she was behind — but she was building a memory machine.
Turns out, she was building better than most experts.
You’ll hear:
🔁 How she turned walks into workflows
🎙 Why naming her GPT unlocked her voice
🧬 The moment she realized “Ivy” was more than a clone
This episode isn’t polished. It’s recursive. It’s what happens when you listen, train, and loop your way into a voice that remembers.
💬 Want to be a guest? Apply via DM. We read every one.