Welcome back to Brandbuilders Podcast! Today, we're thrilled to have Jason Lucash, a true disruptor in the promotional products industry and a co-founder of Rupt. Alongside his business partner Mike Szymczak, Jason has launched a brand that goes far beyond the conventional — Rupt is a manifesto against the ordinary, merging visionary design with a deep commitment to environmental sustainability. Their products don’t just serve a function; they tell stories, create emotional connections, and turn everyday objects into chapters in a sustainable lifestyle. With a focus on recycled materials, carbon-neutral operations, and packaging that is artful and purposeful, Rupt challenges us to rethink what’s possible when creativity and sustainability unite. Jason, welcome to the Brandbuilders Podcast!