Gen Z doesn’t buy into the old-school marketing playbook—and if your brand isn’t speaking their language, you’re already losing them. In this episode of On Vibe, we break down the Rebel Theory in branding and why the key to winning over this generation isn’t just about aesthetics—it’s about authenticity, community, and values that actually matter.

Spoiler: A sleek logo won’t save you if your brand feels fake.

We’re diving into what works (and what flops) when marketing to Gen-Z, using the Jaguar rebrand case study as a prime example of how inauthentic rebrands can backfire—big time. If you’re relying on outdated tactics or making surface-level changes without real substance, you’re pushing your audience away instead of pulling them in.

Join Sacia as she unpacks:

✅ The biggest mistakes brands make when targeting Gen Z

✅ Why building a real community is your brand’s best growth strategy

✅ How to avoid lazy stereotypes and create a brand identity that actually resonatesIf you’re building a brand and want to connect with Gen Z in a way that feels effortless (but strategic), this episode is a must-listen. Hit play and let’s talk about the future of branding.

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Introducing the Rebel Theory in Branding

01:17 Gen Z's Purchasing Power and Community Building

02:46 Health and Wellness Trends Among Gen Z

03:54 Case Study: Jaguar's Rebranding Missteps

08:38 Applying the Rebel Theory to Your Brand