Welcome to Brand With Courage! In this first episode under our new name, we’re diving into the first pillar of a standout brand: Edge.
This is our signature method for understanding and speaking to your target market in a deeper way that truly allows you to make your brand irresistible to the right people.
You’ll learn how to uncover your emotional edge, spot market gaps, build a belief system around your product, and bring your brand to life through archetypes.
Take Action: Journal through the Edge prompts I shared in the episode, audit your brand, and DM me @ashedesignhaus on Instagram on what you uncover. I’d love to hear it!
00:00 Welcome to Brand With Courage
00:47 Introducing the Four-Part Series on Standout Brands
01:04 Understanding the Edge Framework
03:51 Emotional Aspirations: The First E of Edge
05:24 Differentiation Gaps: The D of Edge
07:06 Grounded Belief Systems: The G of Edge
08:24 Embodied Archetypes: The Final E of Edge
09:47 Applying the Edge Framework to Your Brand
11:11 Conclusion and Next Steps