In this episode of On Vibe, we’re diving deep into one of the most common goals for product-based business owners: hitting $10K, $50K, or even $100K in months. While these revenue milestones can feel overwhelming, breaking them down into monthly goals makes scaling feel more achievable.

I’m sharing the three key priorities my client (who is launching a perfume brand) is focusing on to set herself up for $100K months in her first year—without wasting time on random marketing hacks, overpriced coaching programs, or strategies that don’t apply to product brands.If you’re building a product-based business, this episode will help you focus your time, energy, and money on what actually moves the needle.

00:00 - Intro

03:12 - Why Monthly Revenue Goals Matter

06:45 - What Actually Works for Product-Based Brands?09:20 - Why More Products = More Confusion (Not More Money)

13:40 - What to Focus On Instead

16:55 - What NOT to Spend Money On

19:45 - The Investments That Actually Scale Your Business

24:30 - Why Good Branding Reduces Your Marketing Costs

26:55 - The Mindset Shift of Successful Founders

30:10 - Letting Go & Delegating for Growth

33:00 - The 3 Priorities You NEED to Scale to $100K Months

35:15 - Listener Q&A & Call to Action

What’s your biggest challenge in scaling? DM me on Instagram @ashedesignhaus