In this value-packed episode of Brand With Courage, Sacia sits down with brand strategist and mentor Sax to unpack what it really means to market with intention as a product-based business. Sax shares her journey from retail and fashion to building her own brand and mentoring founders in beauty, wellness, and lifestyle. This episode is full of gems around multichannel marketing, the power of IRL events, how to build a community without always being the face, and so much more.
Episode Timestamps:
00:00 – Welcome to Brand With Courage + Sasha introduces Saxon Lane
02:00 – Saxon shares her career journey: retail, fashion, brand ownership, and consulting
05:45 – What is multichannel marketing really and why "showing up everywhere" doesn't work
09:20 – Building your brand strategy around your “BFF customer”
11:10 – Why email marketing is a powerful, underused channel for product-based brands
15:00 – The role of automation and choosing the right email platforms (Klaviyo vs. Flodesk)
17:30 – Let’s talk IRL marketing: from founder-led activations to low-lift event ideas
22:40 – Why community marketing matters now more than ever in a digital-first world
26:00 – Hosting small, thoughtful events to build brand loyalty
28:50 – Helping founders feel confident hosting IRL even if they’re introverted
32:15 – What does “community” actually mean in a brand context?
36:20 – Founders who don’t want to be the face: how to lead without being visible 24/7
40:15 – Empowering ambassadors and affiliates to host on your behalf
44:00 – How Saxon defines brand community as a business product in itself
46:40 – Storytelling and the rise of micro-influence over traditional influencers
50:30 – Saxon’s personal evolution and the founding story behind her mentorship model
56:10 – From NYC’s early DTC movement to working with Kate Hudson
01:00:20 – Launching her mentorship program & why accessibility for early founders matters
01:03:00 – Where to connect with Saxon + her newsletter/podcast The Super Dose
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