9 | The North Face vs. New Balance

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Brand Wars

Lloyd Williams, Chris Harvey

24 episodes

5 days ago

Welcome to Brand Wars. Part debate, part therapy session. Each week, we bring you the stories shaking up the world of branding, marketing, and culture and legendary brand stories. Plus, once a month, we bring in a guest who actually knows what they’re talking about to join the war room. If you love brands but can’t afford to subscribe to Campaign - hit follow and join our squad.

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9 | The North Face vs. New Balance

Brand Wars

35 minutes 55 seconds

4 years ago

9 | The North Face vs. New Balance

"10 years ago if you wore a North Face jacket with Reebok trainers you were a geography teacher. Nowadays you're going to see Skepta."

A staple of middle-England Dads, the utilitarian brands equally loved by hikers, adventurers, elite athletes as they are rappers, grime MCs, Supreme aficionados and even US Presidents.

How exactly did brands that started out as tents and arch supports grow into the boundaryless symbols of cool they are today?

Join Lloyd and Chris on an all-expenses paid trip through the ages of running gear and outerwear folklore.

Follow us on Instagram @brandwarspod