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Brand Wars
Lloyd Williams, Chris Harvey
24 episodes
5 days ago
Welcome to Brand Wars. Part debate, part therapy session. Each week, we bring you the stories shaking up the world of branding, marketing, and culture and legendary brand stories. Plus, once a month, we bring in a guest who actually knows what they’re talking about to join the war room. If you love brands but can’t afford to subscribe to Campaign - hit follow and join our squad.
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Marketing
Business
RSS
All content for Brand Wars is the property of Lloyd Williams, Chris Harvey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Brand Wars. Part debate, part therapy session. Each week, we bring you the stories shaking up the world of branding, marketing, and culture and legendary brand stories. Plus, once a month, we bring in a guest who actually knows what they’re talking about to join the war room. If you love brands but can’t afford to subscribe to Campaign - hit follow and join our squad.
Show more...
Marketing
Business
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5 | IKEA vs. Volvo
Brand Wars
1 hour 8 minutes 27 seconds
4 years ago
5 | IKEA vs. Volvo

The battle of the Swedes... Ulrika Jonsson vs. Sven-Göran Eriksson you ask? No not that one, the other one: IKEA vs. Volvo! We discuss the birthplace of flat-pack furniture, how IKEA products get their names and the IKEA wedding plus how did Volvo get their reputation for safety and does Zlatan actually do anything for the brand?

Brand Wars
Welcome to Brand Wars. Part debate, part therapy session. Each week, we bring you the stories shaking up the world of branding, marketing, and culture and legendary brand stories. Plus, once a month, we bring in a guest who actually knows what they’re talking about to join the war room. If you love brands but can’t afford to subscribe to Campaign - hit follow and join our squad.