20 | Luxury Special with Grace Fung from Coty

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Brand Wars

Lloyd Williams, Chris Harvey

24 episodes

5 days ago

Welcome to Brand Wars. Part debate, part therapy session. Each week, we bring you the stories shaking up the world of branding, marketing, and culture and legendary brand stories. Plus, once a month, we bring in a guest who actually knows what they’re talking about to join the war room. If you love brands but can’t afford to subscribe to Campaign - hit follow and join our squad.

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20 | Luxury Special with Grace Fung from Coty

Brand Wars

44 minutes 1 second

4 years ago

20 | Luxury Special with Grace Fung from Coty

Welcome to a belated edition of Brand Wars and sadly, the last one for a little while. We recorded this one back in the summer but it's taken a LONG time to get approved and uploaded...

This episode's guest is the brilliant Grace Fung. Grace has been working at the global beauty titan Coty for 12 years but her current role is the Influencer Marketing & Comms Lead for the luxury division, working on brands including Gucci, Calvin Klein, Burberry, Hugo Boss and more!

We ask the big philosophical question, what is luxury? How can brands use social without spoiling their premiumness? Can beauty brands use Twitch? and how much random stuff can you order to a table from the Wetherspoons app? Like I said, luxury!

Thanks for listening and we'll be back soon.