19 | Gaming Special with Techland's Sheri Kryeziu

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Brand Wars

Lloyd Williams, Chris Harvey

24 episodes

5 days ago

Welcome to Brand Wars. Part debate, part therapy session. Each week, we bring you the stories shaking up the world of branding, marketing, and culture and legendary brand stories. Plus, once a month, we bring in a guest who actually knows what they’re talking about to join the war room. If you love brands but can’t afford to subscribe to Campaign - hit follow and join our squad.

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19 | Gaming Special with Techland's Sheri Kryeziu

Brand Wars

36 minutes 9 seconds

4 years ago

19 | Gaming Special with Techland's Sheri Kryeziu

Welcome to this edition of Brand Wars - a gaming special!

This weeks guest is the Sheri Kryeziu. Sheri has recently moved from London to Warsaw in Poland to become the Influencer Marketing Lead for Techland - a video game developer and publisher - most well known for Dead Island and Dying Light

We chat to Sheri about how he is approaching the upcoming release of Dying Light 2, why do gamers have the most engaged following, are brands over-investing in esports, is Riot Games the best brand in the World but first Sheri and myself go all Michael Portillo on the travel spots of Warsaw.

Thanks for listening and hope you enjoy!