S2 #5 Navigating the Future of Marketing: AI, Content, and Career Growth with Swati Paliwal

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Brand Talkies a.k.a The BT Show

Tamanna Chanana

17 episodes

5 days ago

Brand Talkies, also known as The BT Show, is your passport to a captivating world where brands come to life through engaging stories and insightful conversations. This podcast delves into the fascinating realm of branding and marketing, unravelling the behind-the-scenes tales that transform ordinary concepts into extraordinary brand experiences. Join me, Tamanna Chanana, as I take you on a journey through the minds of branding visionaries. We aim to entertain, inspire, and transform your perspective on the brands that surround us.

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All content for Brand Talkies a.k.a The BT Show is the property of Tamanna Chanana and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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S2 #5 Navigating the Future of Marketing: AI, Content, and Career Growth with Swati Paliwal

Brand Talkies a.k.a The BT Show

32 minutes 51 seconds

1 year ago

S2 #5 Navigating the Future of Marketing: AI, Content, and Career Growth with Swati Paliwal

In this episode of Brand Talkies, we bring you a fascinating conversation with Swati Paliwal, Head of Marketing at Sprouts.ai. Host Tamanna Chanana sits down with Swati to explore her journey from freelancing to leading marketing efforts at major brands like Flipkart, MX Player, and Disney+ Hotstar, before transitioning to the B2B SaaS world. Swati discusses the evolution of content marketing, the growing role of AI, and the strategies that have fueled her success in this competitive landscape.

Whether you're an aspiring marketer or a seasoned professional, this episode is packed with valuable insights that will inspire you to elevate your marketing game. Tune in to hear Swati's take on building impactful content strategies, navigating new tools, and the importance of staying adaptable in a tech-driven world.

Don’t forget to subscribe and leave a review if you enjoyed the episode!

TIME-STAMPED SHOW NOTES:

(00:00) Intro to Swati Paliwal’s marketing journey

(04:12) From freelancing to B2B SaaS: What changed?

(07:20) The future of content marketing and AI

(10:55) Building branded content that resonates

(15:35) Navigating digital marketing tools

(18:50) Personal life meets professional strategies

(22:10) Why marketers need humility and confidence

(26:45) Key takeaways for marketers in 2024

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