S2 #2 Secret Sauce to Championing SaaS Marketing with Santosh Choudhary (Part 2)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/f0/f8/f3/f0f8f340-97a4-45dd-8f20-8659b975d413/mza_1425091780850591720.jpg/600x600bb.jpg

Brand Talkies a.k.a The BT Show

Tamanna Chanana

17 episodes

5 days ago

Brand Talkies, also known as The BT Show, is your passport to a captivating world where brands come to life through engaging stories and insightful conversations. This podcast delves into the fascinating realm of branding and marketing, unravelling the behind-the-scenes tales that transform ordinary concepts into extraordinary brand experiences. Join me, Tamanna Chanana, as I take you on a journey through the minds of branding visionaries. We aim to entertain, inspire, and transform your perspective on the brands that surround us.

Marketing

Business

RSS

All content for Brand Talkies a.k.a The BT Show is the property of Tamanna Chanana and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/38707403/38707403-1719417719877-158a7eab1ea13.jpg

S2 #2 Secret Sauce to Championing SaaS Marketing with Santosh Choudhary (Part 2)

Brand Talkies a.k.a The BT Show

25 minutes 49 seconds

1 year ago

S2 #2 Secret Sauce to Championing SaaS Marketing with Santosh Choudhary (Part 2)

Join us for Part 2 of an insightful conversation with Santosh Choudhary, former B2B Marketing Lead at Meta, as we explore the future of SaaS marketing. In this episode, we dive deep into the top three trends shaping the industry and discuss how businesses can adapt to the rapidly evolving landscape, particularly with the rise of AI.

Discover how AI is impacting marketing strategies and learn why some AI tools may be more relevant than others. Santosh shares his mental model for evaluating new technologies, the potential shift towards VR, and the future of SEO as AI-driven searches rise. We also discuss the efficiency gains AI can bring to creative workflows and the importance of storytelling in SaaS marketing.

Santosh highlights the need for marketers to become more creative and customer-centric, sharing personal anecdotes and examples from his career. We also cover key differences between successful and unsuccessful B2B marketing strategies, emphasizing the importance of full-funnel marketing, brand awareness, and the foundational elements necessary for lead generation.

Finally, we explore the role of data and analytics in optimizing B2B campaigns, the impact of privacy regulations on marketing, and how AI and automation can streamline marketing processes.

Tune in for a compelling discussion packed with actionable insights and expert advice to stay ahead in the world of SaaS marketing.

Keywords: SaaS marketing, AI in marketing, future of marketing, B2B marketing strategies, lead generation, brand awareness, data analytics, marketing automation, storytelling in marketing, privacy regulations, marketing efficiency.

Listen now and elevate your marketing game!

Follow and subscribe to our podcast for more expert insights on marketing.

Connect with Brand Talkies a.k.a The BT Show: Spotify: https://open.spotify.com/show/6E2uAdU7C574WAbGXsCB71 Apple Podcast: https://podcasts.apple.com/in/podcast/brand-talkies-a-k-a-the-bt-show/id1703038547 Amazon Music: https://music.amazon.com/podcasts/25e6ef09-1516-4c9f-bcec-dfe00d6e9650/brand-talkies-aka-the-bt-show Youtube: youtube.com/@BrandTalkies