Hey there, and welcome to another exciting episode of Brand Talkies! I'm your host, Tamanna Chanana, and today, we've got a real treat for you. We're diving into the world of FMCG with the one and only Varun Sethuraman.

Varun is a seasoned FMCG marketer with over a decade of experience at Nestle, leading the charge to revolutionize brand love for the iconic Maggi noodles. With his keen eye for strategy, innovation, and consumer insights, Varun has been instrumental in driving long-term brand growth while keeping an ear to the ground for emerging trends.

In this episode, Varun shares some of his favorite campaigns that have truly connected with consumers on a personal level. From heartwarming stories to bold innovations, he reveals the secrets behind building enduring brand relationships that stand the test of time.

Key highlights:

• The importance of balancing short-term goals with staying true to long-held brand equity
• Keeping iconic brands relevant by adapting communications for changing consumer trends
• Varun's career journey - from wandering engineer to passionate marketer
• Vision for innovations to watch in India's booming FMCG and rural markets

So grab your favorite snack and join us for a lively conversation filled with insights, laughter, and maybe even a few surprises along the way. Don't forget to hit that subscribe button on Spotify, Apple Podcasts, Google Podcasts, or Amazon Music, and join our community on YouTube for even more brand talk goodness!

Thanks for tuning in, and remember to stay inspired as we navigate the ever-changing landscape of consumer products and marketing together. See you on the airwaves!