#5 How to Master Content Marketing Better Than Netflix with Tara Kapur(Head of Marketing India at Duolingo English Desk)

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Brand Talkies a.k.a The BT Show

Tamanna Chanana

17 episodes

5 days ago

Brand Talkies, also known as The BT Show, is your passport to a captivating world where brands come to life through engaging stories and insightful conversations. This podcast delves into the fascinating realm of branding and marketing, unravelling the behind-the-scenes tales that transform ordinary concepts into extraordinary brand experiences. Join me, Tamanna Chanana, as I take you on a journey through the minds of branding visionaries. We aim to entertain, inspire, and transform your perspective on the brands that surround us.

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All content for Brand Talkies a.k.a The BT Show is the property of Tamanna Chanana and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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#5 How to Master Content Marketing Better Than Netflix with Tara Kapur(Head of Marketing India at Duolingo English Desk)

Brand Talkies a.k.a The BT Show

25 minutes 43 seconds

1 year ago

#5 How to Master Content Marketing Better Than Netflix with Tara Kapur(Head of Marketing India at Duolingo English Desk)

📍 Kickstart 2024 with a bang! Join us on Brand Talkies as we dive into the dynamic world of marketing. Tamanna Chanana, your host, welcomes the trailblazing Tara Kapur, an award-winning marketing leader with a fascinating journey through Netflix, VICE Media, and currently the Head of Marketing India at Duolingo English Desk.

🚀 In this episode, Tara shares insights from her 15+ years of experience, where her journalism background intersected with marketing brilliance. From shaping Netflix's success in India to co-founding the award-winning feminist platform Vitamin Stree, Tara's unique lens spans journalism, marketing, and entrepreneurship.

🔍 Discover how Tara's exceptional storytelling skills, honed as a journalist, have influenced her marketing strategies. From her "aha" moment to the rollercoaster journey that led her to where she is today, Tara unfolds her story, offering valuable lessons for aspiring marketers.

🌐 Explore the power of diversity in Netflix's content, the magic of personalization, and how brands can capture the investigative, truth-seeking spirit in their storytelling. Tara also highlights some of the most innovative content marketing campaigns, including the thought-provoking Spotify and Cadbury initiatives.

🌟 Join us in this enlightening conversation, gain insights into the ever-evolving marketing landscape, and embrace a learner's mindset to stay ahead in your marketing journey. Don't miss out on this episode; tune in now!