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Brand Talkies a.k.a The BT Show
Tamanna Chanana
17 episodes
5 days ago
Brand Talkies, also known as The BT Show, is your passport to a captivating world where brands come to life through engaging stories and insightful conversations. This podcast delves into the fascinating realm of branding and marketing, unravelling the behind-the-scenes tales that transform ordinary concepts into extraordinary brand experiences. Join me, Tamanna Chanana, as I take you on a journey through the minds of branding visionaries. We aim to entertain, inspire, and transform your perspective on the brands that surround us.
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Marketing
Business
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All content for Brand Talkies a.k.a The BT Show is the property of Tamanna Chanana and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brand Talkies, also known as The BT Show, is your passport to a captivating world where brands come to life through engaging stories and insightful conversations. This podcast delves into the fascinating realm of branding and marketing, unravelling the behind-the-scenes tales that transform ordinary concepts into extraordinary brand experiences. Join me, Tamanna Chanana, as I take you on a journey through the minds of branding visionaries. We aim to entertain, inspire, and transform your perspective on the brands that surround us.
Show more...
Marketing
Business
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#2 Mastering the Art of Storytelling in Video Marketing with Sindhu Biswal(Marketing Advisor, ex-Paytm,FilterCopy,BetterHalf)
Brand Talkies a.k.a The BT Show
51 minutes 13 seconds
2 years ago
#2 Mastering the Art of Storytelling in Video Marketing with Sindhu Biswal(Marketing Advisor, ex-Paytm,FilterCopy,BetterHalf)

Learn the inside scoop on creating viral video marketing campaigns from Marketing Advisor, Sindhu Biswal.

In this exclusive interview, Sindhu reveals his step-by-step formula for video marketing success, drawing on his experience spearheading blockbuster campaigns for major brands.

Get proven tips on:

  • Crafting attention-grabbing scripts & storytelling
  • Optimizing for distribution platforms
  • Analyzing retention and engagement data
  • Producing cost-effective video content
  • Building a skilled creative team
  • Adapting for vertical short-form video
  • Connecting with audiences emotionally

Discover how B2B brands like Mailchimp and GoDaddy build connections through video just like B2C marketers.

You’ll also get Sindhu’s advice on must-have skills for today's video marketers:

  • Copywriting - Write killer scripts that convert
  • Design sense - Create stand-out visual content

Practice copywriting and design through your own social media content. Use affordable tools like VEED and Captions.ai to master video production.

Apply Sindhu's viral video marketing formula to engage audiences and grow your brand.

About Sindhu Biswal:

Sindhu Biswal is an influential social media marketing expert and advisor based in India. He has over 8 years of experience spearheading viral video marketing campaigns and growth strategies for major brands.

Some key facts about Sindhu:

  • Former roles include heading growth at Pocket Aces and Better half, leading music/movie marketing at Paytm Insider
  • Currently runs his own marketing consultancy advising founders and brands on growth strategies
  • Active content creator on LinkedIn, Instagram and YouTube sharing marketing tips
  • Specializes in video marketing, copywriting, growth hacking and digital marketing
  • Known for his innovative viral video campaigns for brands like Jupiter, Betterhalf, FilterCopy
  • Passionate about connecting emotionally with Indian consumers through culturally relevant concepts
  • Believes tight, smartly written scripts focused on the first 3-5 seconds are key to video marketing success
  • Emphasizes the importance of leveraging data, testing and optimization

With his extensive experience, industry knowledge and continuous learning mindset, Sindhu Biswal provides invaluable insights into today's social media and video marketing landscape. His advice helps both established brands and startups succeed with viral content.

Resources:

Sindhu Biswal on LinkedIn: https://www.linkedin.com/in/sindhubiswal

Sindhu Biswal on Youtube: https://www.youtube.com/c/Sindhubiswal

Tools mentioned:

  • VEED.io

  • Video.ai

  • Captions.ai

  • Flickover

  • Keywords Everywhere

SUBSCRIBE to Brand Talkies for more marketing insights!


Brand Talkies a.k.a The BT Show
Brand Talkies, also known as The BT Show, is your passport to a captivating world where brands come to life through engaging stories and insightful conversations. This podcast delves into the fascinating realm of branding and marketing, unravelling the behind-the-scenes tales that transform ordinary concepts into extraordinary brand experiences. Join me, Tamanna Chanana, as I take you on a journey through the minds of branding visionaries. We aim to entertain, inspire, and transform your perspective on the brands that surround us.