For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
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For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
Designers always want to know... “what am I missing in my brand strategy process?”
Usually it's the same things... the 'hard' skills.
They already have the soft skills.
Asking curious questions, reading between the lines, empathy, and being OK with not having all the answers.
The gap is the technical skills.
Too many designers rely on exhausting questionnaires, over the top avatars and shiny distractions.
In this episode, I break down the three hard skills that make brand strategy clear, usable and genuinely effective.
Bec
Connect with me
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Brand Strategy Unwankified
For brand designers and creators who want to learn or sharpen their brand strategy skills.
Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
